As this year slowly but surely comes to an end, in reflecting upon the trends and changes I’ve seen, it is clear that we are now living in the age of authenticity. While everyone strives to achieve this so-called authenticity; marketers and advertisers instead use this as a ploy against us. They encourage us to consume their products under the façade of owning a slice of something real to tether us to some form of reality in this confusing and ever-changing world. And the more we see this happening, the more disoriented we become; drifting aimlessly through spaces and time hoping to feel something. In the midst of this bleak circumstance, Chinese singer Xu Jun’s work is a rare grounding force.
The 30 year-old who found prominence in the second season of reality show ‘Song of China’ is not particularly emotive when he speaks in the traditional sense. Save for when he gets excited and his voice raises a semitone or so, Xu gives off a pragmatic, steady vibe, emitting a simple confidence that is not flighty nor intense. Rather, all misconceptions of how he might be as a person due to his background or affiliations disappear and are replaced with a human conversation with someone passionate about filtering authenticity through their music.
“I feel that in music or art, honesty is authenticity. That is, how you are as a person and what you put out in your music are very much interconnected. If I am this certain type of person, I would let my music and my life to be at the same pace.“