When Form Meets Function: Album Design in Taiwan (w. Hebe Tien, A-Mei, DJ Didilong, Easy Shen & Fleshjuicer)
Special Thanks to: Ministry of Culture, Taiwan
Album Descriptions: Matt Taylor
Foreword: Jocelle Koh
In our streaming-driven world, the value of physical albums often elude the best of us. Yet although the CD as a medium seems to somewhat have lost the functionality it used to champion, the Mandarin music scene has truly taken album design to the next level, embedding it deep in any hardcore fan’s music appreciation process.
The efficacy of printing in Taiwan combined with the free-flowing creativity on the scene has spawned new takes on album design that mash together concepts of progressive design and form promulgated by Western album art, whilst retaining the care and luxurious quality of these treasured pieces of merchandise as seen in Eastern music scenes.
Come with us as we delve into the stories behind the designs of some of contemporary Mandopop’s most well-loved and iconic albums; namely milestone works by Hebe Tien, A-Mei, DJ Didilong, Easy Shen and Fleshjuicer.
Hebe Tien 田馥甄 – Day by Day 日常 (2016)
Album Designer: Aaron Nieh 聶永真
Although being a singer is perceived to us as a life of glitz and glamour; to those who know better, sometimes they instead desire for one of pure simplicity. Hebe Tien (田馥甄) - one third of Taiwan’s most famous girl group S.H.E – understands this feeling more than most, and decided to explore this concept on her fourth solo studio album. To enjoy and savour the most trivial things in life is to understand that nothing is permanent, and even the small tasks and feelings should be treasured.
The packaging pays homage to the concept by taking care with even the smallest of details. A combination of bright and simple colours and minimalist design, the album brings together elements of engraving, hand-stitching and a variety of textures and symbols to create something extraordinary from the ordinary.