When Form Meets Function: Album Design in Taiwan (w. Hebe Tien, A-Mei, DJ Didilong, Easy Shen & Fleshjuicer)
Special Thanks to: Ministry of Culture, Taiwan
Album Descriptions: Matt Taylor
Foreword: Jocelle Koh
In our streaming-driven world, the value of physical albums often elude the best of us. Yet although the CD as a medium seems to somewhat have lost the functionality it used to champion, the Mandarin music scene has truly taken album design to the next level, embedding it deep in any hardcore fan’s music appreciation process.
The efficacy of printing in Taiwan combined with the free-flowing creativity on the scene has spawned new takes on album design that mash together concepts of progressive design and form promulgated by Western album art, whilst retaining the care and luxurious quality of these treasured pieces of merchandise as seen in Eastern music scenes.
Come with us as we delve into the stories behind the designs of some of contemporary Mandopop’s most well-loved and iconic albums; namely milestone works by Hebe Tien, A-Mei, DJ Didilong, Easy Shen and Fleshjuicer.
Hebe Tien 田馥甄 – Day by Day 日常 (2016)
Album Designer: Aaron Nieh 聶永真
Although being a singer is perceived to us as a life of glitz and glamour; to those who know better, sometimes they instead desire for one of pure simplicity. Hebe Tien (田馥甄) - one third of Taiwan’s most famous girl group S.H.E – understands this feeling more than most, and decided to explore this concept on her fourth solo studio album. To enjoy and savour the most trivial things in life is to understand that nothing is permanent, and even the small tasks and feelings should be treasured.
The packaging pays homage to the concept by taking care with even the smallest of details. A combination of bright and simple colours and minimalist design, the album brings together elements of engraving, hand-stitching and a variety of textures and symbols to create something extraordinary from the ordinary.
Article by Matt Taylor
Cover Art by Allison Sun
Music, politics and protest in Taiwan are intrinsically linked. From the rumblings of Taiwanese identity in the campus folk music of the 1960s to the emotionally charged Island Sunrise 島嶼天光 written for the 2014 Sunflower Movement and even the long-running environmental conservation efforts instigated on the island, a rich and diverse musical history has always provided support; spreading the story of the underprivileged, and documenting their hopes and struggles.
Similarly, there is a wealth of music that has been produced to support LGBT people that for many years has bolstered the island's image as one that is progressive and supportive of same-sex love. The canon of music representing the Taiwanese LGBT movement is as diverse as those who create it; spanning genre, gender and sexual orientation.
On 24 November 2018 however, Taiwan citizens rallied together to support several referendums spearheaded by conservative Christian groups. Up to 75% of Taiwanese voters not only voted to maintain the traditional definition of marriage, but also expressed desire to roll-back LGBT education in schools.
The LGBT community has been reeling from the realisation that Taiwan is not the beacon of progressiveness that they thought it was. In light of this, how can we now view the previously mentioned musical canon which has bolstered this image both at home and abroad?
This article is not a commentary on the referendum results. Instead, we aim to take a look at the diverse collection of Taiwanese music which was created to support the LGBT movement and take a look at how these songs' meanings are re-framed or deepened in a changing social and political climate.